Unfortunately, the age old saying “If you build it, they will come.” does not apply to your website. In an increasingly competitive online landscape, getting to the first page of Google, Yahoo or Bing takes some work and time.
According to a February 2016 comscore report 64.0% of searches were powered by Google vs. 21.4% by Bing.
SEO (Search Engine Optimization) is the process of making your website search engine friendly so that your pages show up when a person searches for a product or service you provide.
Search engines use algorithms to scour the web and pull up webpages that match a persons search. The results pages, known as SERPs (Search Engine Results Pages), display webpages in order of relevancy and authority. Search engines determine if your webpage has authority on a topic by looking at how many other webpages link to it and how trustworthy those websites are. They determine if your content is relevant to the search term by looking for keywords that match the searched term within your content.