Unfortunately, the age old saying “If you build it, they will come.”does not apply to your website. In an increasingly competitive online landscape, getting to the first page of Google, Yahoo or Bing takes some work and time.
According to a February 2016 comscore report 64.0% of searches were powered by Google vs. 21.4% by Bing.
SEO (Search Engine Optimization) is the process of making your website search engine friendly so that your pages show up when a person searches for a product or service you provide.
Search engines use algorithms to scour the web and pull up webpages that match a persons search. The results pages, known as SERPs (Search Engine Results Pages), display webpages in order of relevancy and authority. Search engines determine if your webpage has authority on a topic by looking at how many other webpages link to it and how trustworthy those websites are. They determine if your content is relevant to the search term by looking for keywords that match the searched term within your content.
On Page SEO vs. Off Page SEO
There are two types of SEO strategy. “On Page” and “Off Page”. On page SEO is anything you can do to your webpage to make it more relevant to your topic. Off page SEO is anything not on your website that effects your search engine ranking. We’ve included a list for each one below and as you can see, there are a lot of things that can effect your SEO and search engine ranking. Don’t get over whelmed, just call us and we’ll guide you through the process.
On Page SEO
Finding out which words and phrases people use to search for your products and services.
Use keywords in your page titles.
Write compelling calls to action that incorporate your keywords.
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Using your keywords in the meta data of your images.
Use the terms your customers use to search for your products and services throughout the text and headings on your webpage.
Off Page SEO
It’s important that your information is up to date across the web and that you are listed in the top directories with links back to your website.
Proactively asking other websites to link to yours.
Writing for other blogs related to your business, and participating in message boards and forums where people discuss topics related to your business.
Developing interesting, relevant, quality content people will want to share. Info-graphics are a great way to achieve this.
Publish Press Releases
Write and publish press releases online when you have something new or excited to share.