Content marketing is becoming more and more important for SEO and reaching your customers. Content marketing refers to the development of articles, infographics, how-to videos, check lists etc that are related to your product or service without overtly promoting your business.
This content is then shared on your website, social media, industry message boards and in your emails to customers. The goal is to create content that is interesting and helpful enough that your customers want to share it. Each time your content is shared or linked to as a resource on another related website, your website earns credibility, which over time improves your SEO quality score.
WHO HAS THE TIME?
The most common challenge small businesses face when it comes to content marketing is finding the time to sit down and put their ideas on paper. You know a lot about your industry, let us help you turn that knowledge into a winning content marketing strategy.
Planning is key to staying on track with content marketing. The easiest way to get organized is to create a calendar and choose a topic ahead of time for each month or week. We can help you develop this calendar and create a winning content marketing plan.
Once you have your topics planned out, next comes the hard part, actually writing about it. This can take some work and time. A blog post or article should be long enough to provide enough information to be valuable, but short enough that folks will actually read it.
An image is worth 1000 words, and infographics are one of the best ways to create shareable content. People like them because they are easy to understand and break down the information into understandable pieces.
Creating a video is easier than ever. All you need is a smart phone and you can create simple how-to videos for your YouTube channel in no time.
We can help you script, shoot and edit videos for use on your website as well as for social media.