Content marketing is becoming more and more important for SEO and reaching your customers. Content marketing refers to the development of articles, infographics, how-to videos, check lists etc that are related to your product or service without overtly promoting your business.
This content is then shared on your website, social media, industry message boards and in your emails to customers. The goal is to create content that is interesting and helpful enough that your customers want to share it. Each time your content is shared or linked to as a resource on another related website, your website earns credibility, which over time improves your SEO quality score.